Paris, India could emerge as the biggest growth story in global esports, with the Esports World Cup Foundation betting on the country’s enormous fan base, improving competitive ecosystem and evolving policy environment to accelerate its presence in the sport.
“And so I think over the next couple of years, with obviously an evolution of government policy that we’ve seen more recently, it’s going to open the door to a period of rapid acceleration. “For the first few events that we’ve run in India, we ran some qualification events for EWC with Geoblast partnership there. “And the IOC were keen to continue to evaluate and be able to identify what is the right moment.
McCabe said the decision came after 10 months of planning for Riyadh, but cancellation was never considered. They have more than 100 years of heritage.
That’s been really, really strong,” McCabe said. McCabe said sponsorship has grown significantly over the EWC’s three editions, with brands increasingly using esports to reach younger consumers. And so for them, we completely understand that the brand is really sensitive… so what we said was, okay, we’ll move first and then we’ll keep the conversation going.”
